I'm Ariel Palma — a multidisciplinary creative with a foundation in fine arts and experience spanning graphic design, photography, and editorial production across real estate, construction, and commercial industries.
My design work covers brand identity, logo redesign, web design, and editorial design. I've worked with real estate agents, nonprofit organizations, and legal professionals — designing and redesigning logos, building websites, and creating marketing materials that reflect how each client wants to be seen. For real estate companies, I've served as Creative Director of marketing, managing campaigns and overseeing their digital presence end to end.
My photography spans architectural and construction documentation, interior photography, catalog-style imagery, and headshots for professional campaigns. I work alongside architects and project managers on long-duration projects — from demolition through completion — documenting every phase with consistency and precision.
What sets the work apart is that photography and design aren't separate services — they're one integrated workflow. The images that go into a catalog, the catalog that frames them, the website that presents it all — that's one voice, one process, one point of contact.
Based in New York City, I run Palma Design — an independent studio specializing in architectural photography, aerial drone imaging, and visual content for builders, architects, and interior designers.
Selected Reel