Logo Design
Visual Identity // Logo Design // Brand Messaging
Commission Work
The new logo was created to establish a strong and modern foundation for the company’s identity. Its clean structure and contemporary style were designed to reflect the brand’s professionalism, confidence, and forward-thinking vision. This visual mark brings clarity and sophistication to the company from the start, setting the tone for a cohesive and elevated brand experience.
SERVICES PROVIDED
Logo Design
Color Palette & Typography System
Brand Identity Guidelines
Brand Messaging Development
Mockups for Digital
TOOL USED
Photoshop
Illustration
Premiere Pro
After Effect
BRAND INTRODUCTION
Conti Lordi Group is a modern real estate firm dedicated to redefining the buying and selling experience. Built on precision, integrity, and contemporary design, we provide clients with clear guidance, strategic insight, and a premium level of service.
As a newly formed group operating under the Compass real estate umbrella, our identity reflects both our fresh, forward-thinking approach and the trusted foundation of a leading industry brand. At Conti Lordi Group, we don’t just represent properties—we elevate the way people experience real estate.
Deliver a seamless, white-glove service enhanced by the trusted strength of Compass resources.
Offer exceptional value through deep market expertise, meticulous attention to detail, and forward-thinking solutions.
Build long-lasting client relationships through personalized service, trust, and a commitment to exceeding expectations.
Provide discerning clients with clear guidance and strategic insight at every stage of the transaction.
Uphold uncompromising professionalism, integrity, and consistency in every relationship.
Utilize modern technology and refined, design-driven presentation to elevate the buying and selling experience.
LUXURY CORE MISSION POINTS
One of the key challenges in this project was that the client’s original inspiration didn’t align with Compass brand standards or the level of sophistication they wanted to achieve. They requested a logo that avoided the traditional real estate clichés—like rooftops or windows—but their initial direction lacked the modernity and refinement needed for a luxury-facing identity.
The goal became creating a clean, contemporary monogram that honored their vision while elevating it and ensuring full alignment with the Compass brand aesthetic. Balancing originality, elegance, and corporate consistency required a thoughtful and strategic design approach.
Challenges
THE SIGNATURE MARK
The Conti Lordi mark is more than an initial—it’s a distilled expression of identity, heritage, and partnership. Crafted from the shared initials of the two group leaders, the C and L interlock to form a unified symbol that reflects collaboration, trust, and a shared vision within the Compass ecosystem.
Drawing directly from the Compass typeface, the mark honors the parent brand’s refined modernism while carving out a distinct presence for the group itself. Its circular frame creates a sense of completion and continuity, reinforcing the idea of guidance, protection, and full-service support for every client journey. Minimal, architectural, and confidently balanced, the CL mark stands as a signature—an emblem of leadership, professionalism, and the elevated real estate experience the group provides.
WHERE HERITAGE MEETS IDENTITY
Logo design rational
THE C — CONTI
In this variation, the curved stroke of the C takes center stage,
highlighting one of the surnames that forms the foundation of the group.
Its open, embracing shape reflects approachability, support, and the
relational side of the Conti legacy. Crafted directly from Compass Sans, it
strengthens the group’s visual connection to Compass while giving the
mark its distinct personality.
THE L — LORDI
Here, the vertical strength of the L becomes the defining feature,
representing the second surname and the leadership it brings. Upright,
clean, and confident, the stroke communicates stability, direction, and the
disciplined professionalism associated with the Lordi name. Its structure,
drawn from Compass Sans, keeps the identity modern, refined, and
aligned with the Compass brand system.
POWER IN CONSISTENCY
The Conti-Lordi logotype is crafted in Compass Sans, creating an immediate visual link to the Compass Realty brand. This alignment reinforces trust, sophistication, and a seamless connection to the larger Compass identity.
A simple rectangular separator sits between the two surnames, inspired by Compass’s clean geometric style. This subtle detail adds balance and structure while giving the logotype its own signature character.
BUILT FOR BRAND ALIGNMENT
Logo lockups
Built for clarity and professionalism, the horizontal lockup is designed for spaces where width is essential. Its clean, streamlined structure ensures instant readability across digital and print touchpoints—from website headers and property brochures to listing presentations.
horizontal lockup
Compact and authoritative, the stacked lockup is ideal for vertical or constrained spaces where height is more available than width. Perfect for yard signs, email signatures, social media posts, and narrow print formats, this lockup maintains the brand’s presence without sacrificing impact or legibility.
stacked lockup
The logo mark serves as the brand’s shorthand—simple, distinctive, and instantly recognizable. Whether placed on signage, stamped onto marketing collateral, or used as a social icon, the mark carries the full identity with minimal space.
logomark
