McLoughlin
Construction
Corp.
McLoughlin Construction Corp is a second-generation Hamptons custom home builder with over 25 years on Long Island's East End — the preferred choice of the region's most discerning architects and homeowners.
The engagement spans multiple disciplines: construction documentation, aerial drone coverage, video marketing, catalog design, and social media — building a visual record of their work that reflects the quality they deliver on every project.
The Client
Custom homes built to a standard most builders don't reach.
MCC's portfolio spans shingle-style coastal renovations, modern luxury residences, and large-scale ground-up construction — projects that take years to complete and demand documentation at every stage. The builds are architecturally significant. The finishes are considered. And the clients who commission them expect the same level of care in how the work is presented.
What MCC lacked was a visual record that matched the quality of what they were building. The gap between the work on site and the imagery representing it was where Palma Design came in.
Hamptons Shingle-Style Renovation — Exterior Front Elevation
The Brief
Document the work. Build the brand. Do both at the same time.
MCC needed a creative partner who could work on active job sites and understand what they were looking at — someone who could capture structural progress, read light in unfinished spaces, and deliver imagery that held up against the quality of the construction itself.
The scope grew from there. Construction documentation and aerial drone coverage came first. Then video marketing, catalog design, and social media — building a complete visual system that could speak to architects, interior designers, and prospective clients across every platform MCC operates on.
Construction Documentation
On site from foundation to finish.
Construction documentation for MCC meant returning to each project across multiple visits — tracking structure, framing, and material progress at every meaningful stage. The goal was a visual record that could hold its own against the level of build quality MCC delivers.
What Was Captured
- Structural framing and progress milestones
- Exterior elevations at key build stages
- Interior sequences from rough frame to finish
- Ground-level material and detail documentation
- Multi-visit continuity across active job sites
Hamptons Renovation
Exterior, aerial, and interior — a full renovation on record.
The Hamptons shingle-style renovation required documentation across every phase and angle. Ground-level exterior shots established the façade. Drone coverage captured how the structure sits and reads from above — side elevation, rear elevation, full site context.
Interior framing documentation followed the build floor by floor, capturing the skeleton of the home before walls went up — the kind of imagery that matters to builders, architects, and clients alike.
Catalog Design
A printed portfolio for a builder that earns the paper it's on.
MCC needed a catalog that could sit on an architect's desk, be handed to a prospective client, and hold its own against the quality of the homes inside it. The design system leans into white space, editorial typography, and full-bleed photography — letting the work speak without distraction.
What Was Designed
- Cover and back cover
- Typography and layout system
- Project spreads across 27 pages
- Services section — Pre-Construction
- Brand voice and editorial copy
Pages 2–3
Pages 4–5
Pages 6–7
Pages 8–9
Pages 10–11
Pages 12–13
Pages 14–15
Pages 16–17
Pages 18–19
Pages 20–21
Pages 22–23
Pages 24–25
Pages 26–27
Video Marketing
Every project documented. Every milestone on record.
MCC's projects unfold over months — sometimes years. Video became the medium that made that timeline visible. Aerial drone footage, on-site documentation, and progress reels that turn a construction site into a story worth following. Each video is built to perform on social, on the website, and in the room when MCC is pitching a new client.
A cinematic overview of a finished MCC property — the kind of video that lives on the homepage and social channels, showing the end result of years of work in under two minutes. The goal was simple: make whoever watches it want to build with MCC.
Nine months of construction compressed into a single aerial narrative. The idea was to give prospective clients a sense of scale and timeline — proof that MCC can manage a full ground-up project from foundation to finish without losing momentum.
A focused moment in the build — the skylight installation at the Vineyard, captured by drone. The concept was to zoom in on a single detail and let it say everything about the level of precision MCC brings to every phase of a project.