Visual Identity // Logo Redesign // Brand Messaging

CORK N THINGS

Commision Work

This rebranding project for Cork N Things aimed to refine the company’s identity by updating its logo, color palette, and typography. The objective was to better align the brand with its core values while creating a more modern and approachable image. A key focus was on enhancing brand messaging to foster a stronger emotional connection with the audience through a relatable and consistent tone.

SERVICES 2025

Logo Redesign
Color & Typography System
Brand Messaging Framework
Marketing Strategy Support
Visual Identity Refinement
Web & Editorial Brand Integration

Logo Redesign

Old Logo

New Logo

Logo Development

The "Cork N Things" logo appears outdated due to its ornate script, muted colors, and clipart-like illustration. It lacks the clean, minimal design and boldness typical of modern brands.

Sketch

In these sketches, I explored combining the first initials “C” and “T” in abstract ways to form a unique, memorable mark for Cork N Things. Several concepts incorporate branching forms or symmetrical elements inspired by trees, symbolizing natural growth and balance. The goal was to create a logo that feels both organic and elegant, reflecting the brand’s connection to nature and lifestyle.

Palette

These colors work together to create a strong, cohesive visual identity that aligns with the brand’s refreshed direction.

Font

This font’s versatility and consistency with the brand’s values make it an ideal choice for effective and engaging design.

Iterations

These early iterations didn’t make it to the final cut, but they played a crucial role in shaping the direction of the brand. By experimenting with letterforms and organic, nature-inspired shapes, I was able to explore the balance between structure and elegance. This process helped clarify the visual language and ultimately led to a more refined and fitting logo for Cork N Things.

Final logo

This final logo for Cork N Things beautifully captures the brand’s essence with a sleek, stylized mark that suggests a blooming flower or a cork bursting open—symbolizing celebration, elegance, and nature. The bold magenta icon is symmetrical and dynamic, creating a strong visual identity that stands out across digital and print platforms. Paired with a refined serif typeface, the logo balances sophistication with personality, making it a perfect fit for a lifestyle or wine-focused brand.

Logo Lockup

The purpose of this approach is to create visual harmony, making the logo adaptable for multiple uses, whether on business cards, website headers, merchandise, or social media profiles.