ROSE VALLEY CAKES

SERVICES 2025

Logo Redesign
Color Palette & Typography System
Typeface Customization
Visual Identity Modernization
Brand Messaging Strategy

To rebrand and strengthen the company's identity by refining its logo, color palette, and typography to better align with its core values. This project also focused on enhancing brand messaging to establish a modern and relatable tone, creating a more effective connection with the target audience.

Commision Work

Visual Identity // Logo Redesign // Brand Messaging

Logo Redesign

NEW LOGO

ORIGINAL LOGO

Logo Development

Rose Valley Cakes’ previous logo feels nostalgic and delicate, with its ornate floral illustration and soft, pastel color palette. While it effectively communicates a handcrafted, boutique feel, it lacks the modern versatility and visual clarity expected in today’s design landscape. The new logo embraces a bold, minimal direction—simplifying the cake and floral elements into clean, geometric forms and introducing a sharp, modern typeface. This rebrand elevates the brand’s identity, offering a sleek and professional presence that works seamlessly across packaging, signage, and digital platforms.

Sketches

The logo for Rose Valley Cakes combines a minimalist tiered cake outline with a blooming floral symbol to reflect elegance, nature, and craftsmanship. The sketches show an exploration of cake shapes and floral motifs, merging them into a cohesive visual identity. The final design communicates a boutique, artisanal feel that aligns with the brand’s name and product.

Palette

The updated color palette introduces bold, contrasting tones—vibrant magenta and rich ochre—that feel both fresh and unconventional. These shades break from tradition, symbolizing the brand’s confidence, creativity, and modern sensibility.

Inspiration

This image inspired the logo by combining the elegance of a tiered wedding cake with the organic beauty of floral decoration. The clean lines of the cake are echoed in the structured outline, while the golden flower symbolizes celebration, growth, and life. Together, they create a modern yet timeless mark that reflects both design and delicacy.

Brand Identity Carousel Overview

This small carousel showcases the full identity system, including the favicon, wordmark, primary logo, and side logo. Each element is designed to maintain consistency while adapting to different formats and uses. The carousel highlights the versatility of the brand, ensuring strong recognition across both digital and print platforms.